Say Cheese

Each of these elements were created for a client that was seeking a logo and menu for a grilled cheese food truck business. The client expressed a desire for something circular with warm colors with a plate that wasn't overly detailed. There was talk that she wished for a plate to be represented in the logo, however she agreed with my idea that a to-go food truck having a plate didn't make much sense and welcomed my suggestion of taking it in another direction.  I still incorporated the circular look, but took her business name of "Say Cheese!" a little more literal and created a round speech bubble around it. This design ended up winning her over and she was very pleased with the result.