This challenge was to create a brochure for a camp of choice. It had to fit the target audience and give enough information to showcase all that the camp has to offer in a way that both intrigues and excites potential campers.
I chose Long Lake Camp Adventures, a camp located in New York’s Adirondack Park. The website that they have was extremely simple but had a lot of content to use. The target audience that I chose was for the parents of children. I chose colors that were eye-catching, fun and still true to nature. I sought out photos from their gallery that I felt best represented what their camp was all about and added content from their webpages.
I used a lot of angled shapes to bring in the intrigue to direct the viewer throughout the pages. I felt that the bold red for each section really captured their eyes and made it effortless to see where to look.
I used a lot of angled shapes to bring in the intrigue to direct the viewer throughout the pages. I felt that the bold red for each section really captured their eyes and made it effortless to see where to look.
