The goal for this project was to redesign a one-sheet folded, 4-page spread of a newsletter that was poorly designed. Unfortunately, the previous newsletter that this piece was based off of has since been removed from the web so a comparison could not be shown.
My target audience was for parents of preschool children. They need to feel reassured that their children are enrolled in a daycare that is fun and educational. The primary colors and basic shapes that I chose keep the focus towards children and help give the viewer a subconscious idea that their child is learning and engaged.
